CLB ♥ burp! boutique: Q&A and discount!

burp! boutique is an online shop selling an original selection of clothes and home accessories for boys and girls. You won't find frilly pink things here - refreshingly, everything stocked is bold, bright and gender neutral. Learn how it all began below and enjoy 15 percent off (quote CLB15 at check out).

burp! boutique owner, Kate Hayden-Ellis with daughter, Evie

Five questions with...
burp! boutique's Kate Hayden-Ellis

What do you sell?
We choose unique clothes, books, toys & posters.

When and why did it all begin?
It started after the birth of our daughter, Evie, in 2010. We were shocked at what was generally available on the high street for baby girls. Pink anyone? So we decided to collate a super cool collection of kids stuff. Our online shop launched in April 2011.

Biggest challenges?
Juggling! It's easier now that Evie is going to preschool a couple of days a week, but trying to create a successful business whilst still having quality time with my daughter can sometimes be a little bit tricky.

Greatest discoveries?
That I can actually achieve a lot by myself.

What makes Burp Boutique unique?
We don't pick anything twiddly or flouncy, our shop is bright, bold and beautiful and I think our products reflect that. We support individualism and promote more gender neutral items and clothing. We're not fans of everything being pink for girls and blue for boys.

What is your motto?
Ooh good question! Don't worry, be happy.

www.burpboutique.com Quote CLB15 for your exclusive discount.

Kate's five favourite pieces from the current collection:

1. Indikidual's Wombles Wind Cheater (above)