Ruff and Huddle boyswear launches at Selfridges

Check out the Zakee Shariff-print sweat pants!

Not long ago James Suckling and Lucy Brice spotted a hole in the children's wear market – cool, contemporary boys' clothes with cheeky hints from dad's wardrobe. Cue the mini-me varsity jackets, parkas and logo tees that make up Ruff & Huddle's latest collection. The pair started the London-based label just last year selling T-shirts at Spitalifields Market. Since then they have enlisted the talented print designer Zakee Shariff to create whimsical star prints (above) and renowned tattooist Josh Shutterly to created embroidered patches. We are sure boys everywhere will love the label's rebellious streety vibe.

From £18-£65. at Selfridges

Flight jacket with tattoo-inspired embroidered patches

A two-tone hoody with red Indian print T-shirts

The London parka

No comments:

Post a Comment