Any parent in possession of a tablet will be familiar with the brilliantly inventive kid-occupying apps by Toca Boca which have totaled 50 million downloads worldwide to date. Fellow Swedish brand Happy Socks, known for their quirky colourful foot attire, have teamed-up with the digital app creator in its first ever collaboration for children. 'Toca Boca has been a loved brand in App Stores for several years now. And due to popular demand, we have decided to start transferring the brand to physical products too – this is a great first step,' explains Björn Jeffery, co-founder and CEO of Toca Boca. They will certainly stand out when sorting out the weekly sock mountain.
£14 for a pack of two at www.happysocks.com
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