London Fashion Week s/s 2011 round-up

Jaeger's smart s/s 2010 line-up

Phewwwy: it's been a busy few days dashing between the nursery, the park and the shows (front row all they way for ChicLittleBaby, you'll be pleased to know). I managed to get to a few great shows by veteran London designers and newcomers alike. The latter included Holly Fulton, who is becoming known for her bold perspex jewellery and punchy print frocks and David Koma, the new master of pleating. Jaeger, under the watchful eye of creative director Stuart Stockdale, was beautiful: classic, simple wearable shapes and bright colours including a key trend, cornflower blue. The top trend across the catwalks? 70s, 70s and more 70s.

Celebrating ten years of bringing new talent to the scene, Fashion East showcased designs by three newcomers at the old Eurostar terminal in Waterloo. The vast, eerily empty ghost station was an incredible setting. The sun poured through the glass and lit the catwalk to perfection as workers in the offices building opposite gawped in, all eyes were on veteran LFW designer John Rocha's daughter, Simone. Proving, like Pops, she is a dab hand with the pattern-cutting scissors, Rocha presented a neutral collection of well-considered pieces with elegantly slashes and netted trims.

Naturally, ChicLittleBaby was on the hunt for all things tiny and spotted a few gems (more of that later) including cute mini Repetto pumps and Ann Louise Roswald metallic clogs, both available in little girl sizes from next season. I'm pleased to hear Sam Cam will be supporting British fashion in a new advisory role for the British Fashion Council. Anything that raises London Fashion Week has got to be a good thing. Long live LFW!