CLB ♥ Ruby & Freddies

Pink Woolie, £38

Turtle dove, my love! In case you hadn't noticed, CLB is a sucker for anything London-inspired. Ruby & Freddies is a charming new Brit brand which takes inspiration from our fair city - the Little Londoners babywear (for 0-12 months) and is based on Cockney Rhyming slang while the Little Frocks (for 1 to 7 year olds) and are named after London landmarks. Would you Adam and Eve it, even the Little Woollies jumpers (for 1 to 7 year olds) feature pigeons in bowler hats? We also love the fact everything is made in the UK using organic cotton. Super cute.

Islington Angel, £38

Blue Woolie, £38

Greenwich Girlie, £40

Green Woolie, £38

Bow Belle dress, £40

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CLB ♥ burp! boutique: Q&A and discount!

 Indikidual's Wombles Wind Cheater, £37

burp! boutique is an online shop selling an original selection of clothes and home accessories for boys and girls. You won't find frilly pink things here - refreshingly, everything stocked is bold, bright and gender neutral. Learn how it all began below and enjoy 15 percent off (quote CLB15 at check out). 

burp! boutique owner, Kate Hayden-Ellis with daughter, Evie

Five questions with... 
burp! boutique's Kate Hayden-Ellis

What do you sell?
We choose unique clothes, books, toys & posters.

When and why did it all begin?
It started after the birth of our daughter, Evie, in 2010. We were shocked at what was generally available on the high street for baby girls. Pink anyone? So we decided to collate a super cool collection of kids stuff. Our online shop launched in April 2011.

Biggest challenges?
Juggling! It's easier now that Evie is going to preschool a couple of days a week, but trying to create a successful business whilst still having quality time with my daughter can sometimes be a little bit tricky.

Greatest discoveries?
That I can actually achieve a lot by myself.

What makes Burp Boutique unique?
We don't pick anything twiddly or flouncy, our shop is bright, bold and beautiful and I think our products reflect that. We support individualism and promote more gender neutral items and clothing. We're not fans of everything being pink for girls and blue for boys.

What is your motto?
Ooh good question! Don't worry, be happy.

www.burpboutique.com Quote CLB15 for your exclusive discount.

Kate's five favourite pieces from the current collection:

1. Indikidual's Wombles Wind Cheater (above)

2. Mr Penguin Balloon poster, £38.99

3. Tootsa MacGinty's Puppet Bear Sweater, £39

4. UK Weather Map by Corby Tindersticks, £30

5. Bizzy Bears Pirate Adventures by Nosy Crow is such a wonderful interactive board book, £4.99

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CLB ♥ WHAT MOTHER MADE

Any child of the ‘70s, with a mother who was nifty with the sewing machine, will instantly feel a pang of nostalgia looking at the delightful offerings from What Mother Made. This East London-based kids' label, aimed at 0-8 year olds, is full of whimsical, offbeat pieces such as ankle-brushing smock dresses with Peter Pan collars, floral dungarees, high-waisted cords and gingham pantaloons (coo). Headed by designer Charlotte Denn, the team also offer a made-to-order service - you can commission your very own piece of on-off loveliness. These clothes are exactly the opposite to Gap Kids; individual, full of character and playfully eccentric. We adore them.

From £20 for a bonnet at www.whatmothermade.com. Also at In With the Old, 57 Amwell St, London EC1R 1UR; Broadway market, London E8 on Saturdays 11am-5pm, Abney Hall, Stoke Newington, London N16 on Sundays 11am-5pm.

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Label of month: Hucklebones

Yippee-dee-do-dah! Only eight months until Evie is two and I can put her in Hucklebones. The London-based label for 2-8 year old girls is beyond adorable. Think naive shapes, peter-pan collars and exquisite prints in luxurious wools and super-soft jerseys. The new collection, a 'celebration of winter' features autumn leaf shades along with berry reds and a delightful paper chain rabbit print (see yellow and white top below). Emphasis is on quality fabrics and timeless style to create 'heirloom clothes'. These are children's clothes you'll want to keep for generations. 

Available at Harvey Nichols, selected boutiques throughout the UK and online.

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