Lola Maud and I popped to Liberty today for the eagerly anticipated launch of the Hello Kitty/Liberty Art fabrics collaboration. A giant sized Hello Kitty greeted us alongside a gaggle of glam mums and their over-excited daughters. Utilising Liberty's heritage style, the cult Japanese kid's character has been worked into five limited-edition fabrics which have been selling fast since they launched online this weekend. Not the most natural of style marriages you may think but bizarrely it works quite brilliantly. Our favourite? The jolly 'Orange Kitty Town' print above. The range - which also includes ultra-collectible goodies like tote bags, jewellery boxes and key rings - is up on the third floor, nestled in Liberty's fabric department until it sells out. Judging by the reaction of children and parents alike today, that could be very soon. You can also buy the fabrics online here from £21 per metre.
Liberty, Great Marlborough Street, London W1B 5AH (www.liberty.co.uk/020 7734 1234) Oxford Circus tube.